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| Attitude Measures | 2 |
| Motivation | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Adolescents | 1 |
| Adults | 1 |
| Age | 1 |
| Children | 1 |
| Communication Research | 1 |
| Discriminant Analysis | 1 |
| Higher Education | 1 |
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Author
| Rubin, Alan M. | 2 |
| Perse, Elizabeth M. | 1 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedRubin, Alan M. – Communication Research--An International Quarterly, 1981
Identifies nine motivations for television viewing and relates these to age, viewing levels, television attitudes of attachment and reality, and program preferences. Implications of the results are discussed in terms of uses and gratifications research perspectives. (JMF)
Descriptors: Adolescents, Adults, Age, Attitude Measures
Peer reviewedPerse, Elizabeth M.; Rubin, Alan M. – Journal of Broadcasting and Electronic Media, 1990
Describes two studies that examined how chronic loneliness influenced local news and soap opera viewing by nontraditional and traditional college students. The relationships between loneliness, media use, and interpersonal interaction are discussed, and discriminant analyses are presented that examined viewers' motives, attitudes, and activities…
Descriptors: Attitude Measures, Discriminant Analysis, Higher Education, Hypothesis Testing
