Descriptor
| Adults | 3 |
| Programing (Broadcast) | 3 |
| Television Research | 3 |
| Television Viewing | 3 |
| Motivation | 2 |
| Use Studies | 2 |
| Adolescents | 1 |
| Age | 1 |
| Age Differences | 1 |
| Attitude Measures | 1 |
| Behavior Patterns | 1 |
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| Communication Research--An… | 1 |
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| Rubin, Alan M. | 3 |
| Rubin, Rebecca B. | 1 |
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| Reports - Research | 3 |
| Speeches/Meeting Papers | 2 |
| Journal Articles | 1 |
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PDF pending restorationRubin, Alan M.; Rubin, Rebecca B. – 1979
A survey of 128 hospital patients produced the following findings about hospital-home television viewing differences. Viewing motivations differed between home and hospital contexts. Patients indicated that television was used in the hospital more often to pass the time, but less frequently for information, entertainment, and relaxation, than in…
Descriptors: Adults, Age Differences, Environmental Influences, Patients
Peer reviewedRubin, Alan M. – Communication Research--An International Quarterly, 1981
Identifies nine motivations for television viewing and relates these to age, viewing levels, television attitudes of attachment and reality, and program preferences. Implications of the results are discussed in terms of uses and gratifications research perspectives. (JMF)
Descriptors: Adolescents, Adults, Age, Attitude Measures
Download full textRubin, Alan M. – 1981
Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…
Descriptors: Adults, Behavior Patterns, Behavioral Science Research, Habit Formation
