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Richmond, Virginia P.; And Others – Communication Education, 1987
Argues that Behavior Alteration Techniques (BATs) improve students' on-task compliance which, in turn, is consistently associated with achievement. Indicates a substantial relationship between BAT use and cognitive learning on both absolute and relative measures of achievement. Shows that the teachers perceived by students as "good"…
Descriptors: Behavior Change, Behavior Patterns, Class Activities, Cognitive Development
Peer reviewed Peer reviewed
Richmond, Virginia P.; And Others – Human Communication Research, 1984
Two studies (one involving teachers, the other bankers) examined how subordinates perceive their own and their supervisors' use of power strategies or behavior alteration techniques and the resulting subordinates' satisfaction. One result, among others, indicated that subordinates did not see themselves as frequently using power strategies to…
Descriptors: Behavior Modification, Behavior Patterns, Change Strategies, Communication Research