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Richardson, Richard C., Jr.; Doucette, Donald S. – New Directions for Community Colleges, 1981
Presents marketing as a form of comprehensive planning and considers its value. Stresses the difficulty of obtaining data about the external environment and the probability that external group demands will conflict among themselves and with legislative preferences. Questions the ability of colleges to expand in the face of fiscal restraints. (DD)
Descriptors: College Role, Community Colleges, Enrollment Trends, Financial Problems