Descriptor
| Children | 1 |
| Commercial Television | 1 |
| Role Models | 1 |
| Role Perception | 1 |
| Sex Role | 1 |
| Sex Stereotypes | 1 |
| Television Research | 1 |
Source
| Journal of Broadcasting | 1 |
Author
| Miller, M. Mark | 1 |
| Reeves, Byron | 1 |
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Peer reviewedMiller, M. Mark; Reeves, Byron – Journal of Broadcasting, 1976
Prime-time television dramas were analyzed to isolate counter-stereotypical sex-role portrayals, and children were surveyed to determine the impact of these portrayals on sex-role perceptions. The appeal of male and female television characters as role models was also tested. (LS)
Descriptors: Children, Commercial Television, Role Models, Role Perception
