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Attention Span2
Higher Education2
Television Research2
Television Viewing2
Audience Response1
Mass Media Effects1
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Communication Research1
Human Communication Research1
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Geiger, Seth2
Reeves, Byron2
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We Interrupt This Program...: Attention for Television Sequences.
Peer reviewed Peer reviewed
Geiger, Seth; Reeves, Byron – Human Communication Research, 1993
Assesses the variable amounts of attention that are required for a viewer to process two kinds of interruptions common to television: the shift from one message to a different, unexpected message; and the reference to previously presented material. Interprets results in terms of limited capacity and attentional inertia models of attention. (RS)
Descriptors: Attention Span, Higher Education, Models, Television Research
The Effects of Scene Changes and Semantic Relatedness on Attention to Television.
Peer reviewed Peer reviewed
Geiger, Seth; Reeves, Byron – Communication Research, 1993
Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)
Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects