One hundred mother/child dyads were involved in a study to provide empirical evidence on parent/child interaction in grocery stores and on the contributions of Saturday morning television commercials to those interactions and to the purchase of candy and cereals. Data were collected in 15 supermarkets in two midwestern cities. First, the…

To test the assumptions that children's perceptions of a news program affect their learning and that their perceptions are in turn affected by age and program context, a study was undertaken involving 435 third through seventh graders. The specific independent and perceptual variables examined were: believability, liking the story and program,…