Descriptor
| Attention Span | 1 |
| Audience Response | 1 |
| Higher Education | 1 |
| Mass Media Effects | 1 |
| Shift Studies | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Communication Research | 1 |
Author
| Geiger, Seth | 1 |
| Reeves, Byron | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedGeiger, Seth; Reeves, Byron – Communication Research, 1993
Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)
Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects
