This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

Members of the Research and Development Exchange (RDx) agreed to collaborate in the development of a resource base on the identification and validation of promising educational programs, practices, and products. State activities in validation and state concerns about and recommendations concerning current nationally used processes are the subject…

Survey findings on state educational validation procedures show that of the 50 states surveyed, 45 have some form of established procedure for validation promising educational practices. Approximately two-thirds of the states that have validation programs employ either the Identification, Validation, Dissemination (IVD) procedure or some…

The Research and Development Exchange (RDx) is a network of regional educational laboratories and university-based research and development centers working to support state and local school improvement efforts. Initiated by the National Institute of Education in 1976, the RDx is composed of eight Regional Exchanges and four central support…