A study investigated the dimensions of gratifications sought (GS) and gratifications obtained (GO) from two competing network television programs--ABC's "Good Morning America" and NBC's "Today"--in terms of (1) the differences between the dimensional structure of GS and GO for the viewers of each separate program and (2) the…

Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…