This module on owning and operating a travel agency is one of 36 modules in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are planning your business (type of customers; competition; franchising; personal qualities; legal requirements); choosing a location (questions to ask when choosing a site; renting or leasing a storefront); getting money to start (business plan; how much money is needed; fixtures and equipment; computers; statement of financial need); being in charge (building the business; hiring; communication); organizing the work (suppliers; selling travel; ticketing and itineraries; work schedule); setting prices (who sets prices; profits; business accounts; selling vacations; package tours; group tours); advertising and selling (why advertise; how to advertise; gimmicks; qualities of a good ad); keeping financial records (why keep records; giving credit; monthly cash sheet); and keeping your business successful (keeping track of profits; net profit; profit/expense ratios; how to raise profits; expanding). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)