This module on owning and operating a specialty food store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are: planning your business (products, customers, and competition; personal qualities and skills; competition; legal requirements); choosing a location (how to decide where to locate; business location; renting and leasing a store site); getting money to start (preparing a business plan; financing; business loans; statement of financial need); being in charge (building an effective staff; selecting job applicants; keeping customers and staff happy; employee benefits); setting prices (turnover; pricing; things that make prices go down and up); advertising and selling (why advertise; ways to advertise; qualities of a good ad); keeping financial records (cash sales; credit sales; credit cards; daily cash sheet); buying and keeping track of supplies (inventory selection; supplier terms; store-supplier relations; inventory control); and keeping your business successful (keeping track of profits; profit/loss statements; profit/loss ratios; improving profits; expanding). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)