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| Journal of Broadcasting and… | 1 |
Author
| Chang, Ik Chin | 1 |
| Potter, W. James | 1 |
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| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPotter, W. James; Chang, Ik Chin – Journal of Broadcasting and Electronic Media, 1990
Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38…
Descriptors: Affective Measures, Correlation, Demography, Mass Media Effects
