Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The…

Many researchers from different disciplines have explained their views and interpretations and written about visual literacy from their various perspectives. Visual literacy may be applied in almost all areas such as advertising, anatomy, art, biology, business presentations, communication, education, engineering, etc. (Pettersson, 2002a). Despite…

Explores a language model based on the various forms of messages exhibited in both visual and verbal communication. Argues that although several differences in levels of meaning exist between verbal and visual message format, combining features from each message mode strengthens the comprehensibility of communication. (RS)

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…

A picture can be interpreted in different ways by various persons. There is often a difference between a picture's denotation (literal meaning), connotation (associative meaning), and private associations. Two studies were conducted in order to observe the private associations that pictures awaken in people. One study deals with associations made…

A study examined teachers' actual use of media and pictures in their teaching of geography in the secondary schools of five countries (a previous study focused on representations). About 180 teachers from Australia, Greece, Japan, Sweden, and the United States responded to a questionnaire concerning how often they used various types of media or…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…