Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The…

Explores a language model based on the various forms of messages exhibited in both visual and verbal communication. Argues that although several differences in levels of meaning exist between verbal and visual message format, combining features from each message mode strengthens the comprehensibility of communication. (RS)