Part art and part science, a good video can be an incredibly powerful tool to connect with audiences. Video presents a tantalizing way for institutions to share compelling stories and connect with their constituents. Paired with the power of other tools, it can help reach new audiences and also more fully engage those people who already know an…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…

No matter the medium--magazines, newspapers, or TV--institutional leaders need to hit the right tone and convey specific talking points to their audience. A media-savvy leader doesn't just provide accurate information; he or she can help change the tenor of a discussion and build support for crucial institutional initiatives. No university is an…