The Impact of the Newer Television Technologies on Television Satisfaction.

Perse, Elizabeth M.; Ferguson, Douglas A.

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Peer reviewed

ERIC Number: EJ483178

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

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The Impact of the Newer Television Technologies on Television Satisfaction.

Perse, Elizabeth M.; Ferguson, Douglas A.

Journalism Quarterly, v70 n4 p843-53 Win 1993

Finds that use of new television technologies (cable television, videocassette recorders, and remote control devices) had an impact on receiving, pass-the-time, and companionship gratifications from television viewing. Shows that instrumental viewing motives, television exposure, and receiving informational gratifications from television viewing were the strongest predictors of television satisfaction. (SR)

Descriptors: Higher Education, Mass Media Use, Predictor Variables, Satisfaction, Television Research, Television Viewing

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A