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| Audience Analysis | 1 |
| Audience Response | 1 |
| Mass Media Effects | 1 |
| Mass Media Use | 1 |
| Programing (Broadcast) | 1 |
| Questionnaires | 1 |
| Television Research | 1 |
| Television Surveys | 1 |
| Television Viewing | 1 |
| Use Studies | 1 |
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| Perse, Elizabeth M. | 1 |
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| Reports - Research | 1 |
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Download full textPerse, Elizabeth M. – 1989
A study focused on audience selectivity and involvement before and during television exposure. Two types of selectivity were considered: program selection before exposure and changing channels while viewing. The study included four indications of audience involvement: intentionality, or anticipating TV viewing; attention or focused cognitive…
Descriptors: Audience Analysis, Audience Response, Mass Media Effects, Mass Media Use
