Descriptor
| Audience Response | 2 |
| College Students | 2 |
| Communication Research | 2 |
| Higher Education | 2 |
| Television Research | 2 |
| Attitudes | 1 |
| Audience Analysis | 1 |
| Characterization | 1 |
| Commercial Television | 1 |
| Marital Satisfaction | 1 |
| Marriage | 1 |
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Source
| Human Communication Research | 2 |
Author
| Perse, Elizabeth M. | 2 |
| Rubin, Alan M. | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
Peer reviewedPerse, Elizabeth M.; And Others – Human Communication Research, 1990
Examines how college students' marital schemata influences their evaluations of television couples' marital satisfaction. Finds that greater similarity between marital schemata and ratings of television couples' marriage type was associated with higher ratings of perceived television marital satisfaction. Notes that this effect held only for the…
Descriptors: Audience Response, Characterization, College Students, Commercial Television
