Descriptor
| Audience Analysis | 1 |
| Cable Television | 1 |
| Communication Research | 1 |
| Programing (Broadcast) | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Communication Research | 1 |
Author
| Perse, Elizabeth M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPerse, Elizabeth M. – Communication Research, 1990
Examines cable television viewer selectivity and involvement. Concludes through study of 342 cable subscribers who owned remote control devices that "zapping" (changing television channels during commercials) is an indication of ritualistic television viewing. Suggests that more salient motives are linked to the preexposure activities of…
Descriptors: Audience Analysis, Cable Television, Communication Research, Programing (Broadcast)
