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| Attitudes | 1 |
| Audience Analysis | 1 |
| Audience Response | 1 |
| College Students | 1 |
| Communication Research | 1 |
| Higher Education | 1 |
| Mass Media Effects | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
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| Human Communication Research | 1 |
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| Perse, Elizabeth M. | 1 |
| Rubin, Alan M. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
