Descriptor
| Adults | 1 |
| Affective Behavior | 1 |
| Audience Response | 1 |
| Cognitive Processes | 1 |
| Communication Research | 1 |
| Emotional Response | 1 |
| Mass Media Effects | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Human Communication Research | 1 |
Author
| Perse, Elizabeth M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPerse, Elizabeth M. – Human Communication Research, 1990
Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…
Descriptors: Adults, Affective Behavior, Audience Response, Cognitive Processes
