In reacting against prescriptivism of language purists, applied linguistics has often advocated a descriptivism that assumes the existence of an unproblematic world that is neatly referenced by words in a language. It is argued that pronouns such as "we,""you," and "they" are in fact very complex and political words,…

Drawing analogies with the crisis in understandings of culture that led to the development of cultural studies, I suggest in this article that a similar crisis in the understanding of language may give an important impetus to the development of language studies. Arguing for the need to rethink the notion of language as commonly formulated in…