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Direct linkGray, Deborah M.; Peltier, James W.; Schibrowsky, John A. – Journal of Marketing Education, 2012
The "Journal of Marketing Education" ("JME") was launched almost 35 years ago. In this invited article, we review "JME"'s long and distinguished history. For historical perspective, we will lean heavily on the words of "JME" editors (including special issue editors); this focus adds context for the past and helps project the future. As a…
Descriptors: Business Administration Education, Merchandising, History, Educational Trends
