This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

Examined how students' enrollment responses to college costs--both in college choice and persistence decisions--vary by social class. Found substantial class-based patterns of enrollment behavior in response to prematriculation perceptions of college costs and actual postmatriculation costs, consistently restricting postsecondary opportunities for…

Questions about how student financial aid and the costs of attending college influence educational opportunity for diverse racial groups have lurked beneath the surface of the policy debates about higher education for decades. When the Higher Education Act (HEA) was passed in 1965, there was a general acceptance that the federal government had a…

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

Previously performed analyses of the relationship between college choice and persistence in both public and private colleges and universities illustrate the direct and indirect effects of financial factors that influence college choice and subsequent persistence decisions, and the direct effects of the actual dollar amounts of costs and financial…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…