A Comparison of Gratification Models of Media Satisfaction.

Palmgreen, Philip; Rayburn, J. D., II

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Peer reviewed

ERIC Number: EJ329327

Record Type: Journal

Publication Date: 1985

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A Comparison of Gratification Models of Media Satisfaction.

Palmgreen, Philip; Rayburn, J. D., II

Communication Monographs, v52 n4 p334-46 Dec 1985

Compares the abilities of six gratification models to predict satisfaction with television news. Provides support for a combined expectancy-value/gratifications-obtained approach to explaining and predicting media satisfaction. (PD)

Descriptors: College Students, Comparative Analysis, Expectation, Higher Education, Models, Need Gratification, News Media, Television Research, Television Viewing, User Satisfaction (Information)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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