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Paivio, Allan – Instructional Science, 1980
Argues that mental images have functional properties similar to those of audiovisual media in that they can be intentionally and systematically used as the informational base for cognitive operations and as an aid to new learning. Experimental evidence is cited to support the claims. Nineteen references are cited. (Author/CHC)
Descriptors: Age Differences, Audiovisual Aids, Imagery, Instructional Design
Rowe, Edward J.; Paivio, Allan – Journal of Verbal Learning and Verbal Behavior, 1971
Results of research presented at the meeting of the Eastern Psychological Association, New York, New York, April 1970. (VM)
Descriptors: Associative Learning, Discrimination Learning, Educational Experiments, Imagery