Every graphic design course has a unit of instruction that focuses on logo design. It is an interesting exercise to have students relate why they recognize certain trademarks or symbols. In this article, the author describes an assignment that examines logos. For this assignment, students were asked to make a visual inventory of at least five logos they liked in their sketchbooks. Afterwards, they discussed some of the factors that contributed to the success of many popular marks. Students were then asked to create a new work using parts of the existing logos they believed were the most successful.