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| Communication Research: An… | 1 |
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| O'Keefe, Garrett J. | 7 |
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Download full textO'Keefe, Garrett J.; Reid, Kathaleen – 1989
Recent research indicates that public information campaigns and promotional programs can have an impact on the extent to which citizens involve themselves in crime prevention. Subgroups such as the elderly may especially benefit from efforts more carefully tailored to their own needs and circumstances. The design of successful programs requires…
Descriptors: Communication (Thought Transfer), Crime Prevention, Educational Methods, Information Dissemination
Mendelsohn, Harold; O'Keefe, Garrett J. – 1982
This summary report highlights the results of a study that examined the effects of the first phase of a nationwide, multimedia, crime prevention campaign featuring a trench-coated, animated dog named McGruff. Following an introduction explaining the purpose of the two surveys that comprised the study, the eight remaining sections of the report…
Descriptors: Advertising, Crime Prevention, Mass Media, Mass Media Effects
O'Keefe, Garrett J. – 1982
Preliminary data from a study-in-progress support the view that public information campaigns may have greater efficacy than shown by previous research. To evaluate the public impact of the Advertising Council's "Take a Bite Out of Crime" campaign, which was aimed at promoting greater citizen involvement in crime prevention activities,…
Descriptors: Advertising, Attitudes, Citizen Participation, Crime Prevention
O'Keefe, Garrett J.; Reid-Nash, Kathaleen – 1985
Although previous research suggests a disparity between crime fear levels among elderly persons and their actual risk of victimization, little specific data are available on the elderly person's cognitions, attitudes, and behaviors regarding crime prevention. To develop a clear perspective on the crime-related orientations of the elderly,…
Descriptors: Age Differences, Crime, Crime Prevention, Demography
O'Keefe, Garrett J. – 1983
In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the public's response to crime prevention. Data from a…
Descriptors: Advertising, Behavior Modification, Community Cooperation, Community Information Services
Peer reviewedO'Keefe, Garrett J. – Communication Research: An International Quarterly, 1985
Investigated the persuasive impact of a national crime prevention campaign in the context of past and contemporary media efforts. Found that the campaign had marked influence on citizens' cognitions, attitudes, and behaviors regarding crime prevention. (PD)
Descriptors: Advertising, Attitude Change, Behavior Change, Citizen Participation
O'Keefe, Garrett J.; Reid, Kathaleen – 1989
Public information campaigns have become a staple of contemporary crime prevention efforts. While formal research on such campaigns has been limited, some important lessons may be learned from evaluation of the national "Take a Bite Out of Crime" or "McGruff" crime prevention campaign initiated in 1979. A large-scale formal…
Descriptors: Audience Response, Communication Research, Community Programs, Crime Prevention
