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| O'Keefe, Garrett J. | 1 |
| Reid, Kathaleen | 1 |
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| Reports - Evaluative | 1 |
| Speeches/Meeting Papers | 1 |
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Download full textO'Keefe, Garrett J.; Reid, Kathaleen – 1989
Public information campaigns have become a staple of contemporary crime prevention efforts. While formal research on such campaigns has been limited, some important lessons may be learned from evaluation of the national "Take a Bite Out of Crime" or "McGruff" crime prevention campaign initiated in 1979. A large-scale formal…
Descriptors: Audience Response, Communication Research, Community Programs, Crime Prevention
