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Nicklin, Julie L. – Chronicle of Higher Education, 1998
Colleges and universities are increasingly seeking donations from young entrepreneurs, using nontraditional approaches, and some have been very successful. Others have alienated wealthy young alumni by being too aggressive. Youthful entrepreneurs who do make gifts tend to time their donations to business events rather than to life events. (MSE)
Descriptors: Alumni, College Administration, Donors, Entrepreneurship