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Fraas, John W.1
Newman, Isadore1
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Fraas, John W.; Newman, Isadore – 1989
Three statistical techniques--conjoint analysis, a multiple linear regression model, and a multiple linear regression model with a surrogate person variable--were used to estimate the relative importance of five university attributes for students in the process of selecting a college. The five attributes include: availability and variety of…
Descriptors: College Choice, Higher Education, Individual Characteristics, Institutional Characteristics