Consistent with the "2009 Standards" of the Council for Accreditation of Counseling and Related Educational Programs, counselors must understand neurobiological behavior in individuals of all developmental levels. This requires understanding the brain and strategies for applying neurobiological concepts in counseling practice, training, and research. Neurofeedback, biofeedback for the brain, is one modality based in neuroscience that empowers individuals to recognize, monitor, and self-regulate brain wave activity to create greater wellness. Neurofeedback has significant potential in counseling preparation, research, and practice.