Discusses how speeches delivered at a 1960 dinner by then presidential candidates John F. Kennedy and Richard Nixon changed the face of political campaign rhetoric. Argues that both men used comic strategies to create a more inclusive American covenant, and emphasizes the importance of examining pragmatic and cultural implications of presidential…

Examines the rhetorical function of the modern American jeremiad as a means to restore social harmony in a time of crisis. Analyzes Robert F. Kennedy's response to the assassination of Martin Luther King, Jr. Reveals the strengths and limitations of the jeremiad as a response to social crisis. (SR)