The American Academy of Kinesiology and Physical Education (AAKPE) and The American Kinesiology Association (AKA) should work together to help kinesiology thrive. Data are provided about kinesiology that reflects its visibility in PubMed and Google. Survey data from AKA show the rapid growth of the undergraduate major and graduate programs. In particular, growth in the undergraduate kinesiology major has reflected students who plan to pursue careers in allied health as well as traditional professions--fitness, teaching, athletic training. AKA and AAKPE can work effectively to help the field thrive given the very positive changes in enrollment as well as the value of regular physical activity in a healthy society. (Contains 1 table and 1 figure.)