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ERIC Number: ED291415
Record Type: Non-Journal
Publication Date: 1988
Pages: 18
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Pathways to the Future: Linking Environmental Scanning to Strategic Management.
Mecca, Thomas V.; Morrison, James L.
ED QUEST (Quick Environmental Scanning Techniques) is a strategic planning process designed to identify emerging trends, issues, and events which portend threats or opportunities for colleges and universities, analyze their probable impact on the institution, and facilitate the development of appropriate institutional strategies. A workshop was held in 1986 to demonstrate the ED QUEST model. Participants were asked to simulate the activities of an ED QUEST planning team of a hypothetical community college and to formulate the strategies that the college could follow over the next five years. The session began with an overview of ED QUEST, focusing on the primary activities of the process: (1) preparing for the process (2) developing a notebook of critical trends and events (3) defining the nature of the organization in terms of mission, key performance indicators, and strengths and weaknesses; (4) identifying and assessing the impact of critical trends and probable future events; (5) developing and assessing scenarios by analyzing trends and events; (6) selecting strategic options; and (7) incorporating those options into the strategic management process. Participants were provided with a notebook showing future prospects, handouts identifying the unique aspects of the college's mission and programs, a list of key indicators of institutional performance, and a list of institutional strengths and weaknesses. A brainstorming session was conducted to identify the trends and events the participants believed would influence the future of the college, and to vote on the top 5 critical trends and top 10 influential events. After further refining the list to identify critical trends and high impact/high probability events, the interrelationships between these trends/events were determined and the effects of the trends/events on the college's mission and performance were identified. The last activity was to develop strategic options based on a set of pre-prepared scenarios, and to identify the optimal strategies for inclusion in the college's strategic plan. A 15-item bibliography on strategic planning is included. (EJV)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Piedmont Technical Coll., Greenwood, SC.; North Carolina Univ., Chapel Hill. School of Education.
Grant or Contract Numbers: N/A