Four basic objectives were investigated in this study. Age differences were tested on various dependent skills measured to determine if consumer skills change over a period of time; the extent of integration of the dependent measures within the two age groups was ascertained; antecedent processes within groups that account for variation in…

This study explores the consumer socialization process in adolescents with regard to mass media and interpersonal factors associated with the acquisition of consumer skills, knowledge, and attitudes. Questionnaires were completed by 300 consumer education students in three Grand Forks, North Dakota schools, assessing such variables as "consumer…