A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…

Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

To achieve competency as consumers in the marketplace, young people need to acquire specific consumer skills. To determine the influence of such socialization agents as television, family, peers, and school on the acquisition of these skills, 607 middle and high school students in Kentucky and North Carolina completed self-administered…