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Download full textMoschis, George P.; Moore, Roy L. – 1983
A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…
Descriptors: Advertising, Attitudes, Consumer Economics, Consumer Education
