Four basic objectives were investigated in this study. Age differences were tested on various dependent skills measured to determine if consumer skills change over a period of time; the extent of integration of the dependent measures within the two age groups was ascertained; antecedent processes within groups that account for variation in…

A total of 734 sixth through twelfth grade students completed two questionnaires in a study that focused on the development of consumer skills, the sources of consumer skill acquisition, the effects of cognitive development and social factors on the socialization processes, and the effects of levels of competency on various consumer skills. A…

Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

To achieve competency as consumers in the marketplace, young people need to acquire specific consumer skills. To determine the influence of such socialization agents as television, family, peers, and school on the acquisition of these skills, 607 middle and high school students in Kentucky and North Carolina completed self-administered…

Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findings were the following: susceptibility to…