Peer reviewed
Direct linkERIC Number: EJ363891
Record Type: CIJE
Publication Date: 1987
Pages: 13
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
EISSN: N/A
Student Recruitment: A Market Research Primer.
Moore, Richard W.
New Directions for Community Colleges, n60 p61-73 Win 1987
Illustrates how proprietary schools and community colleges have used market research techniques to identify marketing problems, determine student characteristics, measure market penetration, understand market position vis-a-vis the competition, and assess applicants' perceptions. (AYC)
Descriptors: Community Colleges, Information Dissemination, Institutional Research, Marketing, Needs Assessment, Proprietary Schools, Student Recruitment, Two Year Colleges
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://bibliotheek.ehb.be:2824/browse/?type=JOURNAL
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
