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Download full textMolnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph; Geary, Sean – Commercialism in Education Research Unit, 2010
In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…
Descriptors: Foreign Countries, Elementary Secondary Education, Advertising, Merchandising
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph – Commercialism in Education Research Unit, 2009
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…
Descriptors: Role of Education, Purchasing, Consumer Economics, Business
