The last decade identity is often and very fruitfully conceptualized as "narrative identity." Neither for individuals nor for groups is identity a given beforehand anymore. On the contrary, identity has to be constructed in an inductive way continuously. Three qualitative research methods are applied to explore in an inductive way the school's narrative identity, combining the individual and the group processes of narrative identity construction. Our data reveal a close relationship between autobiographical critical incidents in teachers' and principals' commitment to the school's identity. (Contains 1 footnote.)