The revolution brought about by computerized technology, in general, and television imagery, in particular, challenges the perceptual habits and alters the television viewer's means of expressing appreciation of the aesthetic merits of such television images. This study speculates on several perceptual and aesthetic drawbacks of future massive applications of three dimensional (3-D) video images. Specifically it: (1) reviews the technology of existing 3-D media; (2) discusses the principles of visual perception and aesthetics which are challenged by the development of 3-D media technology in television; and (3) provides alternatives to the problems raised by massive application and commercializing of 3-D media technology. It is concluded that the novelty generated by 3-D media technology challenges the fundamental rules of perception and aesthetic appreciation of film and television images, but that neurophysiological bases of the visual perception processes and psychological standards of aesthetic appreciation have strong roots and traditions, and will not easily be bypassed by 3-D media technology. (40 references) (Author)