Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…

The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…

The world's appetite for the development of more television programs is constantly on the rise. Yet the manner in which television programs are produced for international viewers is still casual and often careless. Neither the message nor the way in which the medium shapes the message take into account the basic cultural barriers that cause…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…

Several schools of thought regarding media criticism, derived from diverse disciplines and literary sources, have emerged during the last decade. To examine their application to the visual communication media arts such as film and television, this paper: (1) reviews the literature of media criticism; (2) discusses various approaches to visual…