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Messaris, Paul | 2 |
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Messaris, Paul – 1995
Familiarity with specific images or sets of images plays a role in a culture's visual heritage. Two questions can be asked about this type of visual literacy: Is this a type of knowledge that is worth building into the formal educational curriculum of our schools? What are the educational implications of visual literacy? There is a three-part…
Descriptors: Advertising, Cultural Images, Cultural Influences, Curriculum
Messaris, Paul – 1991
Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…
Descriptors: Advertising, Audience Awareness, Audience Response, Communication Research