Peer reviewedERIC Number: EJ276014
Record Type: Journal
Publication Date: 1983-Jan
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Issues and Images: The Influence of Media Reliance in Voting Decisions.
McLeod, Jack M.; And Others
Communication Research--An International Quarterly, v10 n1 p37-58 Jan 1983
Found considerable support for the hypothesis that voters who rely on television use candidates' image characteristics to make their voting choices more than do voters who rely on newspapers. Found little support for the second hypothesis that candidates' stands on issues will play a stronger role among voters who rely on newspapers. (PD)
Descriptors: Adults, Mass Media Effects, Media Research, News Media, Newspapers, Political Issues, Television, Voting
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
