Descriptor
| Audience Analysis | 1 |
| Credibility | 1 |
| Mass Media | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| News Media | 1 |
| News Reporting | 1 |
| Public Opinion | 1 |
| Surveys | 1 |
Source
Author
| McLeod, Jack M. | 1 |
Publication Type
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
McLeod, Jack M.; And Others – 1986
A study examined whether public perceptions of media institutions and products are multidimensional and whether the public's image of media matters. Subjects, 512 randomly selected adult residents of Dane County, Wisconsin, were surveyed by telephone. Results revealed that public perceptions of the media are complex, multifaceted, and include more…
Descriptors: Audience Analysis, Credibility, Mass Media, Mass Media Effects
