A study investigated whether reliance on television rather than on newspapers affected the way people made voting decisions. Specifically, it focused on whether television reliance was associated with greater candidate image evaluation and newspaper reliance with greater issue importance in the prediction of voter preferences. Telephone interviews…

A study sought answers for seven questions about the public's orientation toward television news. Television interviews were conducted with 823 adult residents of Dane County, Wisconsin, during October 1983 by trained graduate students and advanced undergraduates as part of a communications research methods course. Results showed that the public…

A study examined whether public perceptions of media institutions and products are multidimensional and whether the public's image of media matters. Subjects, 512 randomly selected adult residents of Dane County, Wisconsin, were surveyed by telephone. Results revealed that public perceptions of the media are complex, multifaceted, and include more…

Reports on the results of a survey of homeowners in two Wisconsin communities which examined the relationship of media use to a set of cognitive, attitudinal, and behavioral components of energy conservation. Suggests that conservation campaigns take into account communication patterns and energy use of specific groups of consumers. (TW)

The paper investigates whether the 1976 presidential debates contributed to political participation among all sectors of American society. Evidence was obtained from 353 eligible voters in Madison, Wisconsin, before and after the debates. Effects were evaluated by taking correlations between the level of respondents' exposure to the debates and…