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McLeod, Jack M.; And Others – 1985
A study sought answers for seven questions about the public's orientation toward television news. Television interviews were conducted with 823 adult residents of Dane County, Wisconsin, during October 1983 by trained graduate students and advanced undergraduates as part of a communications research methods course. Results showed that the public…
Descriptors: Comparative Analysis, Credibility, Knowledge Level, Mass Media Effects
McLeod, Jack M.; And Others – 1986
A study examined whether public perceptions of media institutions and products are multidimensional and whether the public's image of media matters. Subjects, 512 randomly selected adult residents of Dane County, Wisconsin, were surveyed by telephone. Results revealed that public perceptions of the media are complex, multifaceted, and include more…
Descriptors: Audience Analysis, Credibility, Mass Media, Mass Media Effects
